About
Operator turned AI strategy advisor.
I am Naïm Bentaleb. I have spent 18+ years building and operating cross-border businesses across Europe and Africa — with full P&L responsibility, delivery, governance, compliance, and growth. I build things that work in production.
Today my focus is clear: helping executive teams figure out where AI creates real value, redesign processes around it, and build the operating model that makes it scale. Strategy first. Governance built in.
18+
Years operating talent businesses
3
Markets — MA · BE · EU
C-suite
Level advisory only
90d
Sprint to execution
What I do
I advise CEOs on where AI creates value — and how to capture it at scale.
I design AI operating models: who decides, who oversees, how you move from pilot to production.
I identify processes to redesign, costs to cut, and workflows to automate — strategy first, tools second.
I structure decision rights, risk frameworks, and governance systems that make AI sustainable.
I bridge European regulatory rigor (EU AI Act, GDPR) with African operational realities (CNDP, Digital Morocco 2030).
I am technical enough to build (Python, LLMs, agents) and strategic enough to advise boards.
Core Convictions
AI value comes from redesigning how work gets done — not from adding tools. The ROI is in shorter decision cycles, eliminated waste, and accelerated time-to-value.
The operating model is the competitive moat — not the algorithm. Models are commoditizing. Differentiation is how you structure decisions, authority, and execution.
AI is moving from copilots to autonomous agents. This is delegated authority — it requires a new operating system, not just new policies.
Governance is the operating advantage that makes AI sustainable. Not compliance. The structure that lets you scale without unmanaged risk.
Workforce impact is structural, not incremental. Organizations that redesign processes and roles capture the gains. Those that don't face pilot purgatory.
Background
CEO & Founder, Xpertize Group — cross-border talent operations (Europe & Africa)
MIT Applied AI Program
Wharton Executive Education
Operational experience: recruitment, BPO, banking, telecom, logistics
Multi-country compliance: Belgium, France, Netherlands, Morocco
Operating philosophy
“The companies that win at AI are not those that deploy the most models — but those that redesign how work gets done.”
The real work is not choosing algorithms. It is figuring out where AI changes the economics of your business, which processes to redesign, how to structure decisions, and how to govern it so it scales. That's the operating model. That's the competitive advantage. Governance is what makes it durable — but value is what makes it worth building.